Business Start-Up for WholesalerCreating Business Opportunities
An initially successful children’s specialty clothing wholesale business became neglected and unprofitable when relationships between the business partners turned sour. An interested outside organization approached VGL to assist in the development of business restructure plans and negotiation with the partnership for purchase of the existing business. Following initial consultations, market and competitive analysis, the VGL team suggested a new and improved concept for a similar product line. A new marketing strategy and financial plans were developed for the client, venture funding was acquired for the new concept, manufacturing supplier and distribution channels secured and the new business was launched. Currently the specialty clothing items are sold in retail stores throughout the US and international distribution is soon to follow.